Architectural Practice Advantage Package
A Complete Video Marketing Service
Clarity. Distinction. Sustainable Growth.
The Architectural Practice Advantage Service gives your studio a clear identity, a coherent communication system, and the visibility needed to attract the clients and commissions that matter.
If you want to strengthen your identity, elevate your communication, and generate consistent, high‑value enquiries, this service is designed for you.
Phase 1 – Story & Strategy
Before starting media production, we must first understand who you are and how you create.
This phase comprises of three stages:
Discovery
A focused consultation exploring:
- Design philosophy
- Positioning and tone
- Audience and commercial aims
- Sector, competitor, and cultural insights
This helps us understand your strengths, USPs, target market, enabling informed creative decisions.
Practice Story
The anchor for all communication. It defines:
- Identity
- Values
- Design ethos
- The principles that guide your work
Clear, consistent, and distinctive.
Creative Strategy
A sector‑specific strategy that shapes:
- Messaging
- Tone
- Storytelling approach
- Content themes
This ensures every touchpoint reflects your intent and elevates your reputation.
Phase 2 – Content & Campaigns
Video and image production, all created in line with your creative strategy.
Video & Imagery
Monthly content crafted to express the character of your practice. Includes:
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Project narratives
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Studio culture
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Team interviews
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Site and workshop documentation
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Process‑driven storytelling
Imagery and video work together to build recognition, authority, and trust.
Paid Media (optional)
Targeted advertising campaigns across social platforms designed to:
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Reach the right audiences
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Enter new markets
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Generate high‑value enquiries
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Deliver measurable outcomes
A combination of short ads, longer narrative ads, and precision targeting ensure your message lands with intent.
Phase 3 – Campaign Management (Optional)
Organic
A steady, intelligent rhythm of communication that keeps your practice present, relevant, and respected.
Paid
Strategic amplification that accelerates visibility and drives enquiries with clarity and accountability.
PACKAGES
Awareness
For consistent visibility. Maintain brand awareness with your existing audience and potential clients with strategic content across your organic marketing channels. Ideal for practices with little or no social media presence. Start engaging appropriate leads with effective messaging on the right platforms.
Deliverables include:
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Brand Story & Creative Strategy
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8 videos per month
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20 images per month
Engagement
For stronger interaction and lead generation. Improve your audience engagement, leads, and conversions with increased strategic content that works across all of your organic marketing channels. Suitable for practices who want to build upon existing campaigns and elevate their visibility.
Deliverables include:
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Brand Story & Creative Strategy
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16 videos per month
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40 images per month
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Monthly reporting
Impact
For practices ready to scale. Maximise your reach, break into new markets, and generate high‑value leads with assets crafted for rapid growth and improved conversion rates. Includes organic content and paid media placement across social and search channels.
Deliverables include:
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Brand Story & Creative Strategy
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24 videos per month
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40 images per month
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Video adverts
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Paid media management
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Monthly reporting
PRICING
Awareness
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Story & Strategy: £2,500
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Asset Production: £9,000 annually (£750 monthly)
Engagement
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Story & Strategy: £2,500
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Asset Production: £12,000 annually (£1,000 monthly)
Impact
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Story & Strategy: £5,000
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Asset Production: Defined after strategy
- Paid Media Management: Based on ad budget