How to use video marketing for your business
Now, more than ever, is the time to understand how to use video marketing for your business
Social media is a ubiquitous connection with your customers, and it is an ever evolving marketing landscape. It is also a very crowded space with a lot brands vying for consumer attention.
Video has become the king of content. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco)
One of the most effective ways to cut through the noise and engage consumers is with video content created and formatted to appeal to social users. Attention spans are short, expectation of quality is high, and consumers want to connect with messages they can relate to.
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Be authentic – authenticity is valuable. If you’re a small business, make that your strength and talk about how your customers can have a more direct connection to you. If you hand make your own products, let your audience know they can buy something more personal.
Focus on your branding. What works for another business might not work for you. The right video content for you is what makes your products or services unique. Maybe you have a corporate approach to business, maybe you would describe it as rustic. Think about the way you film your content to make sure you consistently stay ‘on brand’.
Keep it simple. Social videos on most platforms are seconds long. If you try to fit too much into your content, the message becomes too convoluted and quickly forgotten. Stick to one core message per video – make it impactful and easy to remember.
You are also likely to be concerned about the costs involved. Fortunately the price of video production has fallen dramatically. Video marketing is now within reach of all brands. We are offering 5x social marketing videos for only £250.