The Content Pyramid
The Content Pyramid helps businesses deal with the problem of needing content to market their business, and finding the time to create it.
A time-efficient and cost-efficient strategy that delivers multiple pieces of content to use over several marketing distribution channels, all created from one long-form video.
Here are the steps of the pyramid:
Tier 1: Video podcast
This is the source of all of the other content. It can be recorded in your office, a dedicated studio, or on location. Ranging from 30 – 60 mins, the subject matter of your podcast should be a combination of subjects about your business, your industry, topical events, news, and insights. Each episode needs to deliver value to your listeners. This is your opportunity to put a face to your brand, to develop a more personal connection with your audience, and demonstrate your authority on relevant subjects and matters which are important to your audience. All of this improves your brand equity.
We can help advise on what subjects to discuss and the structure of your podcast – all being brand and audience aligned. Doing this helps maintain audience engagement, and makes it much easier for your to plan and develop your podcast.
The production is quite simple. We set up multiple cameras, lights and mics to professionally capture the podcast, you do the talking. We can record the podcast at your office/workplace, a dedicated studio, or on location.
Distribution channel: YouTube
Tier 2 – Audio Podcast
We take the audio from your video podcast, and edit it into an engaging audio podcast. We manage the set-up of your audio podcast account and guarantee to get your podcast on to the major platforms.
Distribution channels: Spotify, Apple Podcasts, Google Podcasts, Amazon Podcasts, Deezer, Stitcher, and many more.
Tier 3 – Social Content
3x short videos teasing the content of the podcast to share on social media. This has a dual purpose of creating interesting content, and promoting the podcast. The videos are optimised to be the right format for social media.
Distribution channels: LinkedIn, Instagram, Facebook, TikTok, YouTube shorts.
Tier 4 – Blog Posts / Email Campaigns
We transcribe the audio content into text for you to use as a blog post, email content, quotes for sales assets and brochures.
All of this powerful and regular content delivered to you, derived from one recording session a month.
For more information, please click on the link below to discuss how we can help you start your content pyramid.