Who Do You Love?
Here’s a great example of a campaign we produced for Hedges Law.
The concept was simple, create an emotional hook with their target audience to encourage them to write a will with Hedges Law. The execution had to be authentic to work. We used members of staff giving an honest first answer to the question ‘Who do you love?’.
Watch the video below
The result? An impactful series of videos that sold the benefit of writing a will with a strong emotional hook.